drawing and creating has always been heiners passion. one of his very early wishes was to make things look offcial, like it was industry made, like it was real. for example imagining a toolbox  with his logo on it aroused him.

 

(it still does)

but it wasn't until many nights passed in worry, and this is probably also the reason why he's bold by now, he had to admit that he's not a pattern cutter or fashion designer. he understoof that he doesn't have the time to learn everything on earth

 

so now heiner is concentrating on what goes more easily : drawing, printing and creative direction.

 

fashion projects

i've always wanted my products to look real, like industry made. but i couldn't do it and working alone frustrated me.

so at one point i started teaming up with fashion designers and friends to make my dreams come true.

 

and by now this strategy has become my business model; never work alone, always work with friends.

i supply the prints, and they make it real.

the results are then crosspromoted on our channels  and we share the benefit of the sales.

BrainFlowers
The Collaborate Collection_2017

heiner radau

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